Business Model Modules
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Business Model Elements (6:05)
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Types of customer Segments (19:41)
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Parameters of identifying customers and types of focus customers (46:47)
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Customer Profiling (12:12)
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NDP Analysis (21:42)
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Customer Product Matrix & Types of products (39:48)
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Common mistakes and obstacles (17:25)
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Common term and glossary (15:42)
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Principles of Finance management (20:32)
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Systems of financial management (11:48)
Sales Accelerator Modules
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Sales Function: Mistakes vs Mastery (14:55)
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What is Sales? (5:25)
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Elevator Pitch (7:50)
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Setting the Agenda (7:21)
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Understanding and Establishing Needs (33:52)
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Showing Value (43:35)
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Objection Handling (24:50)
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Making the offer, negotiation and closing (40:31)
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Protecting yourself from Customer's bad habits (10:02)
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Sales performance management (17:22)
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S.I.M. Creation (15:56)
Marketing Mastery Modules
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Marketing Foundations (16:15)
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Marketing Myths and Truths (12:43)
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Customer's Journey (9:19)
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Marketing Strategies (4:09)
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Content Marketing (15:05)
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Infographics (16:53)
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Video Marketing (8:03)
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Informational Video Template (17:23)
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Interview Video Template (5:19)
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Product Promotion Video Template (5:08)
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Testimonial- Case study video template (6:34)
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Tips to create effective videos (12:26)
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Case studies Vs Testimonials (3:16)
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Types of Testimonials (3:56)
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Questions to create effective testimonials (4:28)
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Case study framework (3:46)
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Influencer marketing (9:53)
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Offline marketing (6:07)
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Customer Referrals request (5:37)
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Customer Referral Program (4:53)
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Joining Business Networks (10:30)
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Referral Partners (10:30)
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Types of Channels (10:29)
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Principles of Channel Building (7:19)
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Structuring your channel building plan (8:54)
Management Modules
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WIN-WIN-WIN (9:20)
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Personal Aspirations (24:11)
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Limitations Vs Aspirational goals (13:41)
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3 types of goals- Financial, Functional, Learning (43:14)
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Functional road map (6:51)
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Functional Assessment (10:23)
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9 steps to make the function functional (11:28)
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Competence Iceberg (22:43)
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Uses in giving feedback to the team (18:50)
